"Make old laptops safe. Power up local classrooms."
Convert browsers into buyers
They're waiting for a sign they can trust someone new. Give them one.
71% of buyers ask someone they know, then look you up online. But more than half rule you out before even getting in touch.*
* Hinge Research Institute, How Buyers Buy / Beyond Referrals
Be the easy choice
Your support gives undecided buyers the confidence to choose you instead of scrolling past.
Most buyers stick with the suppliers they know. McKinsey found that 53% are “adapters”: they put up with their suppliers even when the experience is less than optimal.*
Why? Because, as McKinsey puts it: ‘business moves at the speed of trust.‘
Switching feels like too much of a risk. So they wait for a sign they can trust someone new.
And when they do look around, every website makes the same proud boasts. Award-winning. Trusted. Passionate about service. Everyone says it, so nobody stands out.
Give them a reason to stop searching and they’ll stop at you.
Give buyers the proof they need
Your website can only say you’re trustworthy. Visibly helping your community shows it.
When someone looks you up after a recommendation, they’ll see verifiable support for local schools and charities. That backs up what they heard. Trust that one thing, and they’ll give the rest of your website a fair hearing.
The supporter rosette: A badge you can drop into your website, email signature, documents and bid paperwork. A written claim takes a sentence to read. A badge registers at a glance, so the proof travels with every email you send.
Your public supporter page: A page on this site, in your name, that anyone can check. It appears in search results when people look up your company, so buyers find the proof before they even reach your website.
“The rosette makes the claim. The page behind it is the proof.”
Reassuring wary buyers is just the start.
The same donation strengthens your tenders, motivates your team and gets you noticed.
Strengthen tenders and bids
Social value isn’t a nice-to-have in public sector tenders. Central government contracts must score it at a minimum of 10% of the total evaluation.* Larger businesses are following suit.
- Your supporter status gives you something concrete to reference: independent, verifiable evidence of local community investment. Not just a self-reported claim.
- Add the rosette to your bid documents. It will link to your live supporter page, to evidence your local impact quickly and credibly.
*Cabinet Office procurement policy requires social value to account for a minimum 10% of the total score in central government tenders. The Public Services (Social Value) Act 2012 requires public authorities in England and Wales to consider social value when commissioning services.
Easier conversations: you can ditch the sales patter.
You know the meeting where you spend the first twenty minutes proving you’re legitimate? When trust arrives before you do, you can skip all that.
- The claims on your website get believed instead of cynically filtered. The buyer’s first silent question is already answered before you speak: can I trust you?“
- Everyone hates pre-sales presentations. Instead, you can spend the time discussing what they actually need. They’re already listening.
- With trust in place, the real objection surfaces, so your time goes on what’s actually holding up the sale, not decoding a smokescreen.
- Price becomes less of an issue. They give you a fair hearing and judge on value, not on who’s cheapest.
Selling to someone who already trusts you isn’t really selling. It’s just helping them buy.
Get noticed, not just seen
Your donated laptops go directly to Worcestershire schools and local charities. We make sure the right people hear about it.
- A guest spot in our email newsletter, matched to the readers most likely to need what you do.
- Regular updates: fresh stats, photos and short stories from the places your laptops end up.
- Your public supporter page, kept current. An always-live link for customers and media.
- Ready-to-use content for your newsletters, social posts and press releases. No writing or design work on your end.
It’s one of the easiest CSR stories to share because we do the legwork for you.
Simple and free
Drop the rosette into existing web pages, email templates and documents.
- Image files provided in web, email and print sizes, ready to use immediately.
- Works with any website platform, email client or document template.
- No technical setup, no ongoing commitment. Just download, place and you’re done.